Tribe vs. Team vs. ‘Family’
At afrOkaans, the approach to collaboration and creativity breaks away from the traditional ideas of a “team” or “family” dynamic. Instead, afrOkaans refers to its employees as “the tribe,” skilled humans who make a conscious decision to collaborate with like-minded individuals to create brilliance. This distinct identity is what drives the company’s success, centered on three core pillars: Get Real, Work Hard, and Be Human. These principles define afrOkaans’ unique culture and differentiate it from other production environments.
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